Throughout the years the mobile application market has become significantly more competitive and companies are struggling to stand out in a competitive environment as well maintaining their ultimate goal of generating downloads and delivering a high rate of user engagement.
In this article we compiled several steps to help you increase your chances of a successful mobile app launch.
Step one : Competitor analysis
Market research is a crucial first step toward mobile application development, as it allows you to establish whether there is a demand for your product and to spot opportunities to help you stand out from the competitors.
First of all, performing a competitive analysis to identify who your competitors are, to determine their strategies and what they are offering.
The following questions should be taken to account when analysing competitors:
- How are rival apps performing in the app stores?
- How do these apps attract their customers?
- Why are people using these apps?
- What makes your app stand out from your competitors?
Step two : Getting to know your audience
The next step in market research is getting to know your audience. Figuring out in detail what your audience is looking for will help you gain a better understanding of their needs and how your product is going to fit into their daily lives.
Then you follow with creating a user persona. It is a semi-fictional representation of your ideal user. User personas involve everything from the user’s demographics, to background, to mobile preferences, interests, and unique identifiers.
Step Three: positioning
In this step you need to identify what distinguishes your application from what your competitors are offering. You describe your product’s value, what makes it special and how it’s going to solve your consumer’s problem. Know the strengths and weaknesses of your product and share your message with your internal team and key stakeholders.
Step four : Creating a website
It has become a common practice to create a website, pre-launch landing page and a teaser video that shows your products. The teaser video can be used for social media, paid ads as well as in the app store. This method will help you generate excitement and engagement around your app and the website can be a great tool for search engine optimization. When you launch your website, you will be able to collect email data using newsletters, where you can inform your followers later on with updates and your app launch.
Step Five: Launch activities
The fifth step is to create a marketing plan to ensure that each step is followed and completed properly and on time. Expand your social media presence and engage with your audience by promoting your app on Facebook, Instagram, Pinterest, twitter. Reaching out to influencers, magazines and bloggers to gain backlinks and deliver honest reviews.
Step Six : Launch your app
At this stage, you are ready to submit your application to the app stores This is where you need to be aware of the submission guidelines that app stores require before you submit your app.
Interested in creating an application and ensuring a successful launch? Please Contact the Mobyssey team, they will assist you throughout the entire process of creation and promotion of your mobile app.